Swimwear Shopping Made Easy

This article was first published on Stylizen on 16th December 2014.



As the freedom of summer holidays gets closer, so too does the dreaded swimwear shop. If you’re anything like us, you started the six weeks to summer countdown with good intentions, but quickly caved to the lure of cheese and wine on a sunny Sunday afternoon. No matter – we all know that a model’s body is NOT required to look great at the beach. You just have to know what works for you.

While knowing what “shape” your body is and what trends are big this season is handy, it’s also important to keep in mind exactly what your plans are this summer. If it’s lazy days on the beach, you don’t necessarily need a hard duty neoprene one piece, just as an itty-bitty teeny-weeny bikini is probably not the best choice for a summer spent being tossed around on a donut at the back of the boat.

In an effort to make your shopping trip that little bit easier and more comfortable, we’ve combined all three strategies to create the ultimate swimwear buying guide. Simply pick the description that best matches your holiday to find the season’s best styles and colours in the shape that will have you looking and feeling your best – no emergency gym sessions required.


You will be: Deep sea diving or snorkeling in the Great Barrier Reef

You need: A sporty one piece or stylish rashy in scuba neoprene materials

Whether you’re the adventurous type that can’t sit still or you’re holidaying with serious adrenaline junkies, you’re going to need something that functions just as well as it looks. Luckily the sporty influence continues to be a huge swimwear trend, meaning practical doesn’t have to mean pitiful options. Neoprene scuba material is thick, long lasting and allows for vibrant colours. Crop top and pants are a great option for those who like bikinis, while the sporty style one pieces offer more modesty for those who like to cover up, although they look so good we bet they could convert even the biggest bikini lover! If you’re conscious about your stomach or arms, opt for a longer length rashy style top in a cool print and matching bottoms (they’re making a serious comeback this season, we promise!)


Beach Living

You will be: Riding on the jetski, visiting the water park, boating activities

You need: The trusty triangle or a structured bandeau bikini

If you migrate down to the beach for the majority of summer and live for the days swapping sand for speed on a boat or jetski, you want something that you don’t have to worry about falling off in the middle of your fun. The trusty triangle or a structured bandeau bikini should be your go-tos, as they work just as well for playing on the beach as they do boating activities. Neon neoprene is also an option here for the cool, on trend sport vibe but bright or bohemian print also works to stand out. Padded triangle and bandeau styles are particularly great for adding curves to lean girls or showing off strong and athletic bodies, but are generally flattering for most body shapes.


Dare To Bare

You will be: Sunbathing or looking good relaxing by the pool

You will need: Dare to bare in an itty bitty bikini or plunging one piece.

You consider the beach to be your runway and like anytime you get dressed, you want what you wear to make a statement. It doesn’t have to be outrageous – cheeky bottoms, plunging neckline or a minimal string bikini all allow you to bare a little skin for sunbathing and poolside relaxation.


Feel Good Factor

You will be: Strutting your stuff pool-side with super flattering swimwear.

You will need: Feel good this summer with flattering styles as retro ‘50s shapes make a come back.

If you’re a little shyer when it comes to bikini season, don’t hide yourself in a shapeless cover up – the range of swimwear has never been bigger or more diverse, so there really is something to flatter everyone. You don’t have to bare all to look good on the beach, and we’re seeing people of all sizes choose to move back to more retro and traditional shapes of bikini – think high waisted bottoms and bustier bra type tops. One pieces have also been given a stylish makeover, with the more modest shape and high neck features balanced with sexy details like keyhole peeps and flattering stripes. The monochrome trend shows no sign of slowing down and works well in both block colours and print, while navy offers a refreshing twist and nautical touch.